Attention turns to Upper Deck and Jeremy does not hold back. He walks through the story behind the 2003 Exquisite Tribute Wayne Gretzky 1/1 from the new Cup release, comparing the slick solicitation image to the actual card that surfaced: a different patch and a badly smudged, weak gold autograph on what should be one of the key cards in the entire product.

Jeremy explains why he thinks this is a failure at multiple levels. He questions why the mockup used a fantasy level patch that does not exist in the production run, why the autograph pen was not tested properly, and why the card was allowed to be packed out instead of being pulled and replaced with a redemption and a remade version. He is clear that he respects the people at Upper Deck but argues that this specific card makes the brand look careless at the top end of the market and that it crosses the line from acceptable variation into something that feels like bait and switch for a product that costs thousands per tin.

From there, the conversation shifts into something Jeremy has been hinting at for months. He finally reveals the project he has been working on behind the scenes alongside his book: a collector identity assessment that maps hobbyists on a 0 to 100 collector–investor spectrum. He introduces the seven archetypes that live along that spectrum, from Purist and Nostalgic through Precisionist, Hybrid, Builder, Operator, and Tycoon, and explains how your answers place you into both a score range and a detailed written profile.

Jeremy and Joe talk through why this spectrum exists, how it grew out of years of conversation about “collector vs investor,” and why most people live somewhere in between. They discuss how a shared set of archetypes can give the hobby clearer language, help collectors better understand their own motivations, and make conversations at shows and online more grounded in where people are actually coming from. Jeremy shares that the tool is in early beta with only a handful of people tested so far, that the core assessment is intended to be free, and that future layers will add modifiers, maturity progression within each archetype, and deeper optional insights.

Sports Cards Live is available on Apple Podcasts, Spotify, and all major podcast platforms.

Follow or subscribe, leave a rating and review if you are getting value from these conversations, and join us live on YouTube Saturday nights to be part of the chat.

Learn more about your ad choices. Visit megaphone.fm/adchoices