Jeremy Lee, Joe Poirot, Ryan Veres of Burbank Sports Cards, and later Leighton Sheldon of Just Collect, moving from shop philosophy into what the market feels like right now in real time. Ryan explains why Southern California is, in his view, the best sports card market in the world, how Burbank became what it is through family roots that go back generations, and why the West Coast Card Show matters beyond revenue: it gives the region a true destination event that pulls collectors and dealers from all over.

From there, we get into how a massive operation stays tight. Ryan talks checks and balances, logging purchases, accounting flow, and a core principle that sellers should get paid instantly. He also shares a behind-the-scenes experiment he’s building: real time wax pricing using electronic signage that can update like a gas station, with the goal of transparency and keeping prices fair as markets move.

The conversation also tackles the “priced out of the hobby” narrative. Ryan breaks down how Rob constantly builds value sections like vintage boxes, $10-and-under, and $100-and-under showcases so collectors can still walk out happy without needing big money. Then the guys get into dealer reality: how “percentage” buying questions miss the point, when a dealer might pay what looks like full market on the right card, and why having a small, controlled high end vault can help facilitate major trade ups for customers.

We close with what’s hot right now. Leighton shares what he’s seeing at the Philly Show, from the usual heavy hitters like Mantle, Jackie, Old Judge, and Jordan, to the truth that even seven copies of the same card still might not be the right copy for one buyer. Ryan talks modern demand for rare, high eye appeal cards that do not surface often, some hockey pickup momentum with Cup season, and what actually sells fast in a shop like Burbank. And one more collector nuance that matters: faded autos. Ryan explains why shops treat them as damaged, Leighton explains why he often avoids them entirely, and Joe adds the collector perspective on curating out anything that does not hold up visually.

Sports Cards Live streams every Saturday night on YouTube, and the chat is part of the show. Jump in live with your questions, takes, and debates. If you’re watching on YouTube, subscribe and hit the notification bell so you don’t miss a stream. If you’re listening on Apple Podcasts or Spotify, follow the show and leave a rating and review, it helps a ton. And if you enjoyed this episode, share it with a hobby friend who’d be into the conversation.

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