Using Email Marketing To Grow Your eCommerce Business
Description
In this episode of How to Grow Your eCommerce Business, we explore how this often-overlooked strategy can transform your online business. In this podcast, we’ll uncover actionable insights and proven tactics to help you build deeper customer connections, drive repeat sales, and maximize your ROI through the power of email.
The episode is sponsored by the multi-channel eCommerce Agency VendLab (www.vendlab.com)
Topics we cover:
Why is email marketing still important in the age of social
media
- Email is still hugely popular
- Encourage returning customers
- High ROI
Types of email
- Transactional
- Flows
- Email campaigns
Best way to send emails
- Shopify - cheap
- Mailchimp etc - more expensive
Collecting emails
- GDPR considerations
- Pop-ups
- Incentives to sign up
- Checkout sign-up
- SMS - better conversion rates
Maximising deliverability
- Double opt-in
- Email authentication
- Keep your list up to date
Best practice for writing emails
Keep it short
Use a single link multiple times
Send frequently
Include clear calls to action
What you should do today if you don't do anything else:
- Start collecting emails
- Abandoned cart emails
- Winback flow
United States
