[Free Coaching Call Replay] Successfully using social media for sales leads means doing 1 thing very well: Giving prospects a sense of confidence and accomplishment… and creating hunger for more.

Why Trying to Get Trusted Doesn’t Work

As it turns out effectively generating leads and sales on social media isn’t about trying to earn customers’ trust so much as it’s about giving them the confidence in themselves that they crave.

Prospects don’t want to be confident in you or your product—they want to be confident in themselves. And if you give them that sense of confidence? They’ll trust you for it. Because that’s how humans are hard wired to work.

Why Giving ‘Results in Advance’ Nets So Many GOOD Leads

You see, people using social media for sales leads today are using Facebook, blogs, LinkedIn… to PROVE their company (their product or service) is worth spending money on BEFORE customers pay a dime. And they’re doing it by making buyers more confident about their own ability to reach the point of purchase.

The idea is based on the concept of providing some results in advance of customers’ purchase. THIS is what will finally help you sell your product or your service… and use social media for sales leads effectively.

Change the Paradigm—Back to Traditional Sales Concepts!

This isn’t a tactic. It’s a concept, a strategy… a powerful, powerful MIND SHIFT. And when you make this shift in what you should be DOING on social media and HOW you should do it things WILL change for you.

You WILL start feeling CONFIDENT in your time investment in social media!

Join Jeff Molander as he explains how success is all about a bold, new perspective on using social media for sales leads. He explains how once you’ve made the paradigm shift it’s easier to start taking prospects on a journey toward (or away from) what it is you sell.

The ‘Experts’ Are Wrong (again!)

Jeff says, “I’m hearing from a lot of you is that it’s still not clicking. And that’s because you’ve probably not yet gone cold turkey on old habits. You’ve not yet UPDATED the way you’re looking at blogs, YouTube, Facebook and such. And I’ve been there.. believe me.”

Jeff admits, “I used to believe in blogging authentically, transparently, telling good stories, being entertaining on YouTube and being a thought leader. But these ideas consistently failed to generate leads and sales for me. That’s because I was missing the one, essential piece that content marketing and social media gurus don’t bother to tell you about.”

I was FAILING to use my blog, my ebooks, my YouTube videos to create confidence in the BUYER.”

“I was doing things that I thought would get customers to trust ME.. to trust my brand,” says Jeff.

“Why? Because, years ago, I was told by the ‘experts’ who know about this stuff that earning customers’ trust required me to do things that, basically, told customers about me. Introduced them to me… helped them get to know me. WRONG!”

Tune in to the podcast and hear how Jeff describes how, “doing meaningful things for people that actually move the needle helps prospects build a sense of achievement. Even if it’s a small one… potential customers build trust in you BASED ON THIS SENSE. They begin to trust in your ability to deliver the FULL result if they were to actually buy from you.”

The post Using Social Media for Sales Leads: Update Your Strategy & Get More Leads appeared first on Make Social Media Sell PODCAST with Jeff Molander.