A fulfilling career in marketing does not rely on things remaining constant. As long as you learn one thing, it changes; there are new things to learn all the time; you can't count on mastering one specific hard ability to set you up. Seth is a real professional at CRM; he knows how to gather information about customer behavior and then use it to create strategies and engagement methods.

Key Takeaways

What inspired me about Seth is he puts a lot of effort into everything he does and is very devoted to it.

What I learned talking with Seth is his expertise is in presenting complicated data insights in a way that the customer can understand them and that have enduring value for navigating upcoming projects and plans.

This episode is for anyone who believes that a meaningful career in marketing requires the ability to adapt to changing circumstances.

In one word this episode is Inspiring.

This episode's worth a listen because Seth is well versed in multi-channel marketing techniques, geographic information systems, database design, and data linkages.

Show Links

Seth on LinkedIn