Kat Bruce is the Founder and Director of NatureMetrics, one of the global pioneers in the use of environmental DNA (eDNA) for large-scale biodiversity assessment and data creation. We delve into Kat's journey from uncertainty after leaving Oxford University, to finding her purpose in contributing to a world where we no longer plunder our long term wealth for the sake of short term material wealth. 

We discuss:

• Finding your purpose.
• Challenges of solo entrepreneurship.
• The dependence of business and the economy on nature.
• The importance of nature in meeting the Paris Agreement climate targets.
• The rapid movement of emerging policies for nature.
• The lack of existing large data sets for environmental DNA and the potential to change that rapidly.
• The paradox of working with heavy impact industries and polluters for good.

Chapters:

01:18 Meet Kat Bruce — Founder of Nature Metrics and Biodiversity Trailblazer

02:38 What Drives Kat Bruce: Purpose, Passion, and Early Influences

04:12 From Studying Classics to the Amazon Rainforest: Kat’s Unlikely Path

09:46 How Nature Metrics Began — Turning Science into Scalable Impact

14:21 Building a Mission-Driven Business: Wins, Setbacks & Lessons Learned

20:53 What Is Environmental DNA — And Why Biodiversity Depends on It

26:23 How Tech Is Transforming Biodiversity Monitoring

29:01 New Tools for Tracking Nature’s Decline in Real Time

29:51 Collaborating With Stakeholders — Solving the Science-Trust Gap

31:38 Why Data Transparency Builds Trust in Conservation

33:17 Real-World Case Studies: Nature Metrics in Action

34:32 Biodiversity Credits: What They Are & Why They’re Evolving Fast

37:15 Balancing Business Growth With Environmental Responsibility

40:31 Scaling Nature Metrics: Vision, Growth, and What’s Next

46:14 The GB Row Challenge — Collecting Data While Crossing an Ocean

53:16 Advice for the Next Generation: Follow What Matters

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