Using spoken communication to build confidence and authority
Description
In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.
He shares:
How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architects
Ways to build client trust through storytelling
What makes great architectural communicators stand out - It's not just brilliant design but being adaptable
The need for structured preparation frameworks
How to handle unknown questions confidently
Ways to scale relationship management across a firm
And much more.
Resources and links
About the show
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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