VTEX Leaving MACH Alliance / Religion? B2B at ShopTalk, the B2B Bubble, with The Crew
Description
Guests: Jason Greenwood, Jason Hein, Jay Schneider, Sam Aldinger
Host: Justin King
In this episode of the B2B eCommerce Show, Justin King brings together a powerhouse panel — Jason Greenwood, Jason Hein, Jay Schneider, and Sam Aldinger — to unpack three of the hottest topics in B2B right now: VTEX leaving the MACH Alliance, what B2B leaders were really doing at ShopTalk, and whether the B2B ecosystem has become an echo chamber—or even a kind of religion.
The crew dives into what it was like being B2B insiders at a retail-heavy event like ShopTalk, the reality behind vendor/merchant matchmaking, and the growing tension around MACH Alliance membership. This roundtable is honest, unscripted, and full of sharp insights.
Key topics include:
The surprising B2B presence (and opportunities) at ShopTalk
How the MACH Alliance shifted in perception and membership
Why VTEX may have left—and what it signals to the ecosystem
The “B2B Bubble”: Are we all talking to ourselves on LinkedIn?
Event ROI, vendor fatigue, and what community should really look like
This episode is packed with firsthand insights from consultants, strategists, and tech leaders who live and breathe B2B—and aren’t afraid to question the status quo. If you’re in digital commerce, this one’s a must-listen.
Show Links
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