Why Distributors Need Better Product Data with Caroline Ernst
Description
In this episode, Justin King sits down with Caroline Ernst, VP of eCommerce Solutions at AD, to discuss why product content is more than just an e-commerce necessity—it's the foundation of business success.
- Why clean, standardized product data is essential for distributors
- How AI is transforming product content management
- The evolution of digital strategies in distribution
- The role of manufacturers in ensuring accurate product data
- How AD helps independent distributors scale with better content
Caroline shares insights on how distributors can turn messy data into a competitive advantage and why investing in product content drives efficiency, sales, and long-term growth. Plus, we touch on the future of AI, data automation, and digital transformation in B2B.
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How to Connect with Caroline Ernst
Introducing B2B eCommerce World. A conference focused on networking, education and training.
Melbourne, Australia August 19-20
Scottsdale, Arizona November 3 - 4
United States
