What is your accounting firm really worth?

Most accountants think valuation is just a number on a report, but there’s a deeper story behind every firm. Understanding true firm value helps U.S. and international accounting firm owners make strategic growth decisions, price services confidently, and prepare for an eventual exit.

00:00 Introduction: Accounting Firm Valuations & Exit Planning

02:15 How Ben Town Became a Business Valuation Expert

06:42 Understanding Value: The Core Formula That Drives Firm Worth

11:28 Key Strategies to Increase Your Accounting Firm's Value Before Selling

16:35 The Exit Builder Process: 4 Phases to a Successful Transition

22:50 Valuation Multiples Myths That Cost Firm Owners Money

27:18 When to Start Planning Your Exit (And Why Buy-Sell Agreements Matter)

In this episode, Loren Fogelman talks with Ben Towne, CPA, Founder of Towne Advisory, about what firm owners get wrong about valuation and how to start thinking like an investor in their own business.

You’ll discover how to:

• Identify what really drives firm value beyond revenue and profit

• Avoid the most common and costly myths about valuation multiples

• Plan your exit or succession strategy at the right time

Whether you run a small or mid-sized accounting firm in the U.S. or abroad, understanding value lets you grow with purpose, scale strategically, and position your firm for long-term success.

Learn more about Towne Advisory: www.towneadvisory.com

If you want to double your income, working half the time, then Get Paid What You're Worth is a FREE resource for accounting professionals.

Download this 43-page e-book at https://businesssuccesssolution.com/worth

Subscribe to the Accounting Firm Growth Strategies Podcast:

https://podcasters.spotify.com/pod/show/loren-fogelman2