This episode features Victor Welling (https://twitter.com/victorwelling). Victor is a so-called "Technical Pathfinder" at Coolblue (https://coolblue.nl).

Coolblue is one of the hottest e-commerce companies in the Benelux area. They primarily focus on consumer electronics, but as Victor puts it: "We sell anything that fits into a box".

The video of this interview is up on Youtube: https://youtu.be/7keuTckfhIM

In this interview we talk about the magical formule for which Coolblue is so famous. We talk about their logistical process, their customer service and their marketing and brand awareness.

We also talk tech: the Coolblue technology stack, what's their approach to developing their platform and the role of Victor as a Technical Pathfinder in this process. Victor mentions the challenges that lie ahead and the recruiting that is required the match the ambitions of the company.

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