DiscoverStrictly BusinessVideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences
VideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences

VideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences

Update: 2025-09-19
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The CMO of content ratings firm details how VideoAmp leverages first-party data to measure audiences across platforms. She explans how it has partnered with multiple media giants — including the NFL — to provide what it says is a more accurate picture of cross-platform viewership.

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VideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences

VideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences

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