What is the GDPR and how do you make sure that your webinar opt-in is GDPR compliant? If you’re looking to get any information about the GDPR or want to know more about it, then this bonus episode is for you! 

Key Takeaways: 

• What is GDPR? It stands for the General Data Protection Regulation and it’s a new privacy law that was approved by the EU Parliament.

• Who does the GDPR apply to? It applies to anyone who resides in the EU or anyone who collects personal information from someone who resides in the EU, even if that person were just traveling to the EU at the time when they signed up for your newsletter.

• How does it affect your business? Although it doesn’t affect your webinars and your email list, it does affect your freebies and your newsletters. Additionally, you need to update your privacy policy to include the GDPR.

• What are the 3 ways you can get people’s consent? You can get people’s consent by using the checkbox, the double opt-in, and segmenting your email list.

• What are the 3 things you need to have in place in order to be GDPR compliant? One, you need to get the person’s consent. Two, you can collect only needed information. And three, the person has to have a legitimate interest in what you’re offering.

• What are the dos and don’ts of using the checkbox? People have to consent to get on your email list by checking the box, but they shouldn’t be required to check it. Furthermore, the box must not be automatically checked, where the person has to uncheck it. Underneath the checkbox, add the privacy policy that most email marketing providers have and add a link to your updated privacy policy that’s GDPR compliant.

• What are the dos and don’ts of using the double opt-in feature? Have two boxes, one that says YES, they want to be on your email list, and another that says NO, they don’t want to be on your email list. Regardless of whether they click YES or NO, they’re confirming that they do want to be on your webinar. But depending on whether they click YES or NO is going to determine if they actually stay on your email list once the webinar is over.

• What are the dos and don’ts of segmenting your email list? Segment your list into EU and non-EU subscribers. ConvertKit can segment your list for you and your EU subscribers will be sent an email where they need to confirm if they want to continue receiving emails or newsletters from you. You can then tag these subscribers when they give their consent.

Check out these highlights:

• [07:45 ] Updating your privacy policy
• [09:03 ] 3 ways you can get consent
• [10:15 ] How to be GDPR compliant in your webinar opt-in
• [13:35 ] The dos and don’ts of using the checkbox
• [17:27 ] The dos and don’ts of using the double opt-in feature
• [20:08 ] The dos and don’t of segmenting your email list

LINKS:

Damsel Goes Bare
Amy Porterfield's Podcast Episode on GDPR
My GDPR Course affiliate link
ConvertKit’s GDPR FAQ
ConvertKit’s Features + Support for the GDPR
ConvertKit’s Compliance with GDPR
The Information Commissioner's Office’s Guide to the GDPR
My ConvertKit affiliate link