Warm Up Year-End Prospects with a Year-Round Ad Spend
Update: 2024-08-21
Description
Many nonprofits tend to focus their ad dollars at the crucial end of the year when people are naturally more inclined to give. However, spreading your advertising budget across the year can set your year-end campaign up for optimal success.
In this episode of the Go Beyond Fundraising podcast, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective. By hooking a prospect early, you can spend weeks or even months sharing your story with them. Then, when you ask for support at year-end, they’ll be more likely to act.
Our experts also share how a year-round ad spend can help you generate more leads and build your list. They wrap up with quick tips for navigating the presidential election.
In this episode of the Go Beyond Fundraising podcast, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss the challenges of focusing solely on year-end advertising — and why a year-round ad strategy may be more effective. By hooking a prospect early, you can spend weeks or even months sharing your story with them. Then, when you ask for support at year-end, they’ll be more likely to act.
Our experts also share how a year-round ad spend can help you generate more leads and build your list. They wrap up with quick tips for navigating the presidential election.
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel