Description:

Digital marketing is a very effective way to expand the reach of your ministry. But today’s digital media landscape is vast. It can be hard to know where to best invest your organizational resources. In this webinar, you’ll learn ways to effectively use digital tools – including a website, email marketing, digital advertising and social media – to reach new partners and clients.

Presenter:

Paul Merrill is a digital marketing professional working for HTLF, a bank holding company. He started his career in graphic design and served in many marketing roles for Wycliffe, The Seed Company and Caleb Project. He has a passion for expanding God’s kingdom in the avenues where people live.

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Watch Here:

Listen Here:

Handout:

Digital Marketing Resources:

• Buying an email list: exactdata.com


• WordPress website hosting package: a2hosting.com


• Website domain:
  
  
  
  • Search to see if it’s open: godaddy.com
  
  
  
  
  
  
  • Purchase your website domain from whoever hosts your site.
  
  
  
  


• Mailchimp: marketing emails


• Google Analytics: discovering your website visits information


• Video creation:
  
  
  
  • Adobe Creative Cloud Express if you have an Adobe Creative Cloud subscription
  
  
  
  
  
  
  • Canva
  
  
  
  
  
  
  • Built-in tools: TikTok & Instagram
  
  
  
  


• Reputation management: Google Alert emails


• Digital Marketing News:
  
  
  
  • Website: marketingdive.com
  
  
  
  
  
  
  • Email subscriptions: morning brew.com & thehustle.co
  
  
  
  

Guest Speaker’s contact info:

Paul Merrill – HTLF, phmerrill@gmail.com, Instagram: @shinybits