Welcome to Green Behavior, a podcast by the Sustainable Fashion Forum exploring the intersection of fashion, psychology, consumer behavior, and sustainability. Hosted by SFF founder and CEO Brittany Sierra, this podcast is driven by the motto: in order to break the rules, you have to understand the rules.

Join us as we explore what truly drives consumer behavior with leading neuroscientists, researchers, industry experts, innovators, thought leaders, and more. Discover how we can leverage this understanding to foster a more sustainable future.

Ready to break the rules? Tune in every other Tuesday.

Mentioned in the episode:

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Follow Green Behavior: @greenbehaviorpodcast

Follow Brittany Sierra: @brittanysiierra