Zoë Richards on How Rothy’s Is Building Cultural Relevance
Update: 2025-08-13
Description
This week, Brittany sits down with Zoë Richards, Director of PR & Communications at Rothy’s, to talk about how the brand is weaving itself into the cultural conversation. From a Times Square activation to collaborations with Substack writers, Zoë shares how Rothy’s balances sustainability messaging with moments that spark mainstream buzz, all without the budget you might expect.
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