As customer marketing and advocacy initiatives gain more attention and discussion across industries, you might be wondering - What’s next in customer advocacy?

To help us dig into the past, present, and future of customer marketing, we’re thrilled to welcome two very special guests to Episode 13 of The Advocacy Channel. Deena and Liz are the founders of Captivate Collective, an advocacy agency that works with large companies like Adobe, Sage, and Amplitude to build their customer advocacy programs and strategies. Their goal is to help companies maximize success by capturing customers with relevant and remarkable experiences, and activating them with meaningful opportunities.

Tune in as Deena, Liz, and host Will Fraser share advice on how to get started with your own advocacy program, how to evolve your strategy after you’ve launched your first program, and what’s next in customer advocacy.

Hint: It’s about unlocking advocacy for your entire customer base!

Connect with Deena on LinkedIn: https://www.linkedin.com/in/dzenyk/

Connect with Liz on LinkedIn: https://www.linkedin.com/in/lizrichardson2/

Connect with us:

• Get more customer marketing insights and strategies at ⁠impact.com/blog/


• Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at advocacychannel@impact.com