Welcome to another insightful episode of The Advocacy Channel!

We're thrilled to have Joel Klettke, founder of Case Study Buddy and a renowned specialist in case study development, join us for today’s episode. With years of experience under his belt, Joel is an expert in harnessing the power of storytelling, customer reviews, and case studies to drive business growth.

In today's rapidly evolving marketing landscape, it's crucial to understand how to create persuasive stories and maximize the impact of customer advocacy. Joel's expertise sheds light on the best practices for leveraging these key components in your marketing and sales efforts.

Listen in as we dive into a range of engaging topics, such as:

• The critical aspects of crafting captivating case studies


• How to make the most of customer reviews in your marketing strategy


• The role storytelling plays in fostering trust and credibility with your audience


• Proven methods to uncover and highlight your best customer success stories


• Overcoming common hurdles in collecting and managing valuable customer feedback

Don't miss out on this opportunity to learn from a seasoned industry expert and elevate your marketing game by embracing the full potential of storytelling and customer advocacy.

Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelklettke/

Check out the resource Joel mentioned to help you measure the ROI of your customer marketing and advocacy efforts: https://cmasoulmate.gumroad.com/l/cma-course

Check out Case Study Buddy blog posts to learn how to write effective case studies: https://casestudybuddy.com/blog

Connect with us:

• Get more customer marketing insights and strategies at ⁠impact.com/blog/


• Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at advocacychannel@impact.com