Welcome to another enlightening episode of The Advocacy Channel podcast! Today, we're thrilled to have customer marketing expert Patrick Kalie from Swoogo join us on the show. Patrick brings a wealth of knowledge in customer marketing and joins us today to discuss its evolution, misconceptions, and the multi-faceted roles it plays in a business. From in-person events to digital communities, Patrick provides insights into how customer marketing can be a game-changer in building and maintaining customer relationships. Join us as we explore:

• The evolution and current trends in customer marketing.


• The important role that both in-person and digital events play in building customer advocates.


• Strategies for post-event engagement, including how to leverage FOMO.


• Patrick's personal journey in customer marketing, his top learnings and advice.

Don't miss this episode, where we dive deep into the evolving world of customer marketing. Learn from Patrick's expertise on how to blend in-person events and digital communities to create lasting customer relationships.

Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-kalie

For more information on Swoogo: https://swoogo.events/

Connect with us:

• Get more customer marketing insights and strategies at ⁠impact.com/blog/


• Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at advocacychannel@impact.com

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• The Partnership Economy


• The Publisher's Playbook