In this episode of The Advocacy Channel, we're excited to welcome Andrew Noonan, who oversees Aeroplan's e-store, partnerships, and gift card programs at Air Canada. With over 15 years of experience in loyalty and payments, Andrew brings unique insights into creating meaningful customer engagement beyond traditional points collection.

Join us as we dive deep into the evolving world of loyalty programs and uncover strategies that transform how brands think about customer relationships. Andrew shares his expertise on:

• Building trust through transparent tracking and clear communication with members


• Creating "everyday relevancy" by integrating loyalty programs into customers' daily lives


• Leveraging family sharing features to increase engagement and redemption rates

Andrew emphasizes the importance of understanding your shared customer's entire journey: "If you're going to partner with a loyalty program, you need to understand the fundamentals because your customer is a part of that program."

Connect with Andrew: https://www.linkedin.com/in/andrewnoonan/

Connect with us:

• Send us an email at advocacychannel@impact.com


• Visit us at impact.com/blog/

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• The Partnership Economy


• The Publisher's Playbook