Welcome to The Advocacy Channel's very first bonus episode! Today marks the one-year anniversary of the show, and what better way to mark this special occasion than to welcome back our very first guest? Rachel Gershon is the assistant professor of marketing at the Rady School of Management at the University of California, and has been uncovering fascinating insights from her research on referral programs.

Uncover the true value of a referred customer

In Episode 1, Rachel shared with us her game-changing research on the psychology of referrals and rewards, and what encourages customers to participate in your referral program. If you haven’t checked out that episode, now is a perfect time!

To learn even more, tune in to this bonus episode with Will and Rachel where she shares a few teaser tidbits from her not-yet published research around the value of a referred customer, and the role of rewards in social commitment.

We’d like to send a big thank you to our listeners for supporting The Advocacy Channel this year! We can’t wait to share even more customer marketing insights with you.

Connect with Rachel and find past research and keep your eyes out for this new research that will be getting published soon: https://www.rachelgershon.com/

Connect with us:

• Get more customer marketing insights and strategies at ⁠impact.com/blog/


• Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at advocacychannel@impact.com