Okay, listen. I timed myself making a single carousel post, and it took me 55 minutes and 53 seconds. (I have Toggl receipts.) So when Gemma Watts said you could run a whole social media strategy in just 15 minutes a day, I was like… girl, be serious.

But turns out… she was!

Gemma — aka The Social Cottage, aka the queen of cozy social media strategy — is a former teacher turned content strategist who helps business owners market themselves without letting social media devour their entire life.

This might be the most get-your-life-together episode of season 2 — Gemma gives you a full, step-by-step system to make your content take less time, feel more fun, and actually do something for your business. There’s even homework at the end, so grab your notebook!

TOPICS & TANGENTS

— Why your content is taking too long to make

— Gemma’s 15-minute strategy for showing up consistently on social media

— The “stories, skills, symptoms, shifting objections” content system and how to use it

— The ADHD struggle of putting laundry in but never taking it out

— Why motherhood doesn’t have to be your only source of fulfillment

— How to grow an Instagram account from zero with no welcome post

POINT OF THE STORY

You don’t need to post daily Canva masterpieces. You just need a system that works with your brain (and 15 minutes a day).

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Gemma Watts @thissocialcottage on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

GEMMA LINKS

— Follow Gemma on Instagram

— Check out her website

— Follow her on Substack

— Get Gemma’s prompts in your inbox

— Get her FREE Caption Creator

— Get her 15-Minute Growth Guide

— Gemma’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The girl who talks to her baby on Tiktok

TIMESTAMPS

00:00 Intro

00:24 Meet Gemma, the Cozy Strategy Queen

01:41 Rapid-Fire Squirrel Brain Questions

18:57 The 15-Minute Social Media Strategy

26:12 Why Your Captions Take Forever

28:29 The Only Planning System You Need

34:28 "Expert" Social Media Advice That Makes Gemma Cringe

38:51 How to Not Hate Social Media

45:01 What to Post and How Often

52:40 Starting From Zero: Gemma's 3-Step Plan

55:17 Closing

This episode was edited by Adrienne Cruz.