Welcome to Marketing Brew Weekly! This week we’re discussing the way Hatch has responded to unserious criticism about its latest spooky ad, what marketers can learn from the way Zohran Mamdani has used branding throughout his campaign for NYC mayor, what’s going on with dupe culture and where is it heading, and we rate some of the good and bad branded Halloween costumes this year. 

00:00 : Intro

00:33 : Hatch responds to unserious criticism to its spooky ad

05:05 : How Zohran Mamdani uses branding in his campaign for NYC mayor

17:24 : Where is dupe culture heading

24:34 : Brands get in on Halloween costumes 

This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew. 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices