What do Depop, Deliveroo and Nude all have in common?Yoann Pavy.Yoann is currently CMO at Nude, a fintech app that helps people start building their first home deposit.Prior to Nude, Yoann was head of paid social at Deliveroo (one of Europe's fastest growing startups!) and Head of Growth at Depop, overseeing the global remit for digital marketing across brand awareness, acquisition and retention.One thing really stood out to me in our conversation: simplicity. Growth marketing is complex, especially at scale. Avoiding unnecessary complexity is a theme that ran throughout the conversion.

Highlights:

• What sparked the career change from engineer to media buyer
• Marketing fulfilled both his analytical brain & creative side
• App marketing vs ecomm marketing & how to customize your approach
• The evolution of a CMO
• The challenges, and opportunities, of bringing brand & performance marketing teams together
• What he does first to develop a businesses growth strategy
• How to find and hire great marketing talent
• The myth of channel diversification
• The three things needed to drive great conversion rates
• Why he started his podcast "In Growth We Trust"

🔗 Links 🔗

Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Daniel on Instagram: https://www.instagram.com/mr_daniel_james/

Yoann on LinkedIn: https://www.linkedin.com/in/yoannpavy/

Yoann on Twitter: https://twitter.com/yoannpavy

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