Dave and Shannon kick off episode 682 by reframing a core entrepreneurial question: not “define success,” but “what are you building toward?” They discuss lifestyle businesses without stigma, urging founders to articulate what they truly want—more time, flexibility, specific experiences—and to design daily systems that move them toward that vision. Shannon shares his “campfire” story concept as a motivating north star and notes that goals can evolve; you may already have much of what you’re after.

In the second half, Shannon tells the “pot of gold” story from an early warehouse lease, learning to take “chests of gold” off the table along the way. They stress balancing reinvestment with risk reduction, maintaining a reasonable war chest without starving life or business, and seeking outside counsel to counter radical optimism. Dave recalls Howard Stern’s heuristic of not investing personal money if others won’t, as a gut-check on viability. They close by inviting listener feedback on how others think about building, enjoying the journey now, and funding choices.

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #682 for Wednesday, September 10th, 2025
  
  
  
  • September 10th: National TV Dinner Day
  
  
  
  


• 00:01:29 Building your keychain to the kingdom
  
  
  
  • Aron North from Mint Mobile on Business Brain
  
  
  
  


• 00:02:18 What are you building towards?
  
  
  
  • Lifestyle businesses are OK by us!
  
  
  • What do you want? (out of the business you have/are-creating)
  
  
  • …you might already have it.
  
  
  
  


• 00:06:56 What do you want to do when you retire have more free time?
  
  
  
  • You deserve the life you want
  
  
  
  


• 00:08:24 What if I don’t create what I wanted?
  
  
  
  • It’s ok! Systems are better than goals.
  
  
  • And everything can evolve, including your answers to those questions
  
  
  
  


• 00:09:58 SPONSOR: Mint Mobile – This year, skip breaking a sweat AND breaking the bank. Get this new customer offer and your 3-month Unlimited wireless plan for just $15 per month at MintMobile.com/BusinessBrain today.


• 00:11:40 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!


• 00:13:03 The Pot-of–Gold Myth
  
  
  
  • Did you get your pot of gold at the end?
  
  
  • There is no pot of gold…but sometimes you can take chests of gold off at times during your career
  
  
  • Don’t wait to take money off the table
  
  
  • Your business’s warchest doesn’t need to be as big as you might think
  
  
  
  


• 00:21:11 The Howard Stern lesson: I never invest my own money in my business


• 00:21:57 Business Brain 682 Outtro


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The post What do you want + The Pot of Gold Myth – Business Brain 682 appeared first on Business Brain - The Entrepreneurs' Podcast.