DiscoverCRAFTEDWhat is ‘Amaro’ & Why is Bitter Better? Sennza Finne on a Spirit You Should Know
What is ‘Amaro’ & Why is Bitter Better? Sennza Finne on a Spirit You Should Know

What is ‘Amaro’ & Why is Bitter Better? Sennza Finne on a Spirit You Should Know

Update: 2025-07-16
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Amaro is bitter, complex, and a little mysterious — and most people have no idea what it actually is. So in this episode, Eli talks with the folks behind Sennza Finne, a Seattle-based amaro producer making small-batch, seasonal expressions. We get into what amaro is (and isn’t); how their experience as bartenders shaped their process; and why every bottle they make is designed to reflect a specific season — not just its flavors. So whether you’re amaro-curious or already a bitter believer, this one’s for you.

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Sennza Finne

What is Amaro?

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TOPICS & TIMES:

What Is Amaro / Sennza Finne Amaro Line (3:43 )

Why Produce Amaro? (7:11 )

Origins of Sennza Finne (19:58 )

Seasonality (22:03 )

Amaro for Cocktails (29:27 )

The Naming Process (36:17 )

Production Methods (47:40 )

Bottle Design (55:40 )

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What is ‘Amaro’ & Why is Bitter Better? Sennza Finne on a Spirit You Should Know

What is ‘Amaro’ & Why is Bitter Better? Sennza Finne on a Spirit You Should Know