What is PR’s role in the sales funnel?
Description
On the PRmoment Podcast this week, we’re talking to Natasha Hill, MD of Bottle PR.
Recently Bottle has put together research looking at how PR can contribute throughout the sales funnel. Today Natasha will give us an insight into that research and we’ll talk through some examples of the type of contribution PR can make at the top, middle and bottom of an organisation’s sales funnel.
Before we start, our PR Masterclass: Agency Growth Forum has now launched. It’s on 12th November 2024, 8:30 am to 5:00 pm GMT. Both face-to-face and virtual tickets are available. The event is held in central London.
Thanks so much to the PRmoment Podcast sponsors the PRCA.
Here is a summary of what Natasha talked about on the show:
3 mins Natasha talks us through Bottle’s version of the sales funnel from a public relations perspective.
5 mins Bottle’s 3 F funnel: Fame, Findability and Fulfillment.
7 mins How do you measure the impact of the various channels on the funnel in an integrated campaign?
10 mins How can PR contribute at different stages of the funnel - so top, middle and bottom?
What type of content works at different stages of the sales funnel?
16 mins What the KPIs do you recommend at each stage of the sales funnel?
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