Most of us have heard of content marketing, but what actually is it and how does it boost sales. Some businesses take this very seriously and have a whole team of content writers, what do they know that the rest don’t. Take a deep breath and join me as we take a deep dive into the ocean of content.

What is content marketing?

Content marketing is any regular activity that produces words, graphics, images, sounds or videos. For it to be effective it must closely mirror what your potential customers are searching for. Once found it must be sufficiently interesting, informative, educational, funny or illicit such an emotional response as for the reader to either visit your website, bookmark the content or for the experience to count as a brand touchpoint.

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