What it takes to get promoted in product marketing with Steffi Li
Update: 2025-07-09
Description
In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing.
She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.
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