Boring subject lines never inspire anyone to open your emails. Get it nailed and they will but don’t stop there. Here are some tips for making sure not only do your newsletter or sales emails get read, but your audience take action from them too. 

• Know you audience intimately and speak directly to them


• Write in your own voice and let you personality shine through


• Tell your audience ‘what’s in it for them’ in the first sentence 


• Be explicit in what you’re offering. Don’t make your audience work to find out the benefits. 


• Don’t hide the price. Be upfront but don’t forget the benefits quickly after. 


• Always include a clear call to action - be creative to make it irresistible. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing