What will the Cindy Rose era mean for WPP?
Description
WPP announced this month that Microsoft executive Cindy Rose will succeed outgoing chief executive Mark Read. Rose is currently chief operating officer, global enterprise, at Microsoft and will be WPP’s third CEO and the first female leader of a major agency holding company.
The announcement, which came sooner than expected, came one day after the holding company issued a shock profit warning to the stock market, and follows major losses for WPP including the Mars account and a portion of the Coca-Cola business.
Analysts have responded to the appointment saying that the Rose era “has to be transformational” and “WPP knows it needs a reboot”.
In this episode, the Campaign editorial team will discuss the reaction to Rose’s appointment, what WPP needs from its new CEO, or whether WPP is “too far gone” as former CEO Sir Martin Sorrel has suggested. The chat features Campaign’s editor in chief Gideon Spanier, editor Maisie McCabe and deputy media editor Shauna Lewis. The episode is hosted by tech editor Lucy Shelley.
Coming up in the Campaign calendar:
Further reading:
What can new CEO Cindy Rose bring to WPP and what does it need?
Accenture and WPP have discussed potential M&A deal
WPP's 'pretty grim' profit warning: stock market analysts react
WPP closes in on new CEO as some big names ruled out
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