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Wheat Marketing - Let's Talk About It!

Wheat Marketing - Let's Talk About It!

Update: 2025-07-25
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In Episode 86 of the What The Futures Podcast, host Ryan discusses the challenges of wheat marketing as the crop year comes to an end. The episode delves into reflecting on past decisions, handling the pressure of crop marketing, and strategies for moving forward. Recorded in the UPL studio, Ryan shares insights from his recent experiences at the Ag in Motion event and addresses common questions from farmers. He provides tips for handling wheat marketing, including understanding local market needs and setting future targets. The episode also highlights the importance of acknowledging both wins and losses in crop marketing, and features a special fundraising initiative for the Farm Crisis Helpline.


00:00 Introduction and Reflections on Crop Marketing


01:03 Housekeeping and Wheat Marketing Challenges


01:42 Handling the Pressure of Crop Marketing Decisions


04:44 Ag in Motion Highlights


09:38 Exclusive Podcast Merchandise and Fundraising


16:14 Positive Moments and Family Stories


19:44 New Contest Announcement


23:54 Wheat Marketing Insights and Strategies


27:24 Navigating Wheat Sales and Market Trends


43:32 Harvest Plan and Buyer Communication


47:04 Conclusion and Final Thoughts

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Wheat Marketing - Let's Talk About It!

Wheat Marketing - Let's Talk About It!

Ryan Denis