When Should You Spend MORE Money To Get a Customer?
Update: 2025-07-10
Description
When my house insurance doubled, I realized most retailers are stuck in transaction tunnel vision—treating customers like one-night stands instead of building lifetime relationships.
This episode breaks down the Customer Lifetime Value formula that separates genius marketers from those throwing money at the wall. Discover why a $30 customer can be worth $1,380 over time, and learn three strategies to increase CLV immediately.
You'll Learn:
- The simple CLV formula (no PhD required)
- Why understanding CLV transforms your marketing spend
- How to identify your most valuable customer segments
- Three concrete strategies to boost lifetime value
Stop chasing quick wins and start building profitable long-term relationships. When you know each customer's true worth, you can invest like a genius while competitors can't compete.
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