Where does debt fit into the customer journey?

Update: 2022-10-03

Description

We all know how the customer journey goes: awareness, consideration, conversion, loyalty and advocacy. But where does a customer in financial difficulty fit into that equation? How can businesses rethink the customer journey in order to support everybody, and ultimately rehabilitate customers who are struggling back into the journey? In this episode we're joined by Paul Chong, co-founder and COO of Ophelos.

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