When you try to talk to everyone, you often reach no one. In this episode, RALLY's Sheri Klein breaks down why defining your audience is one of the most powerful and cost-effective choices an advocacy campaign can make. If you have ever been told your message should speak to all, this one is for you.

In This Episode:

• What exactly is a campaign audience and why it matters
• The risks of trying to reach too many people or the wrong people
• How to handle pushback around inclusion and targeting
• Why even big-budget campaigns should resist trying to talk to everyone
• Two strategies for when you do need to speak more broadly
• Real-world campaign examples that got audience targeting right

Resources:

• More from Sheri: The Megaphone: May 2025 Edition – We Are RALLY

About RALLY:

RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges.

Where you can find us:

• wearerally.com
• Follow us on LinkedIn
• Follow us on Instagram

Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com.