DiscoverThe Partnership EconomyWhy Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence
Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence

Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence

Update: 2024-05-211
Share

Description

In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss starting an influencer program from scratch, including managing budgets, strategy, and KPIs. They also take a look at the best ways to work with influencers from a creative perspective, and how non-traditional and B2B brands can empower themselves through influencer marketing. 


This podcast episode was produced by Quill.

Comments (2)

For Google

contact@castbox.fm

May 22nd
Reply

For Google

contact@castbox.fm

May 22nd
Reply
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen

Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen

2024-09-0334:12

Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok

Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok

2024-08-2032:53

The Partnership Economy will be back soon with new episodes

The Partnership Economy will be back soon with new episodes

2024-06-1800:34

Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster

Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster

2024-06-0435:18

Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence

Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence

2024-05-2133:36

Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home

Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home

2024-05-0732:30

Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel

Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel

2024-04-2333:18

Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3

Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3

2024-04-0932:10

The Partnership Economy is Back!

The Partnership Economy is Back!

2024-04-0202:09

Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships

Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships

2024-01-2332:55

Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape

Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape

2023-12-1228:59

Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space

Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space

2023-11-2828:21

Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification

Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification

2023-11-1434:07

Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products

Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products

2023-10-3121:10

Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising

Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising

2023-10-1726:53

Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels

Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels

2023-10-0321:38

Dave Bolotsky, Founder of Uncommon Goods, on balancing people, planet and profit

Dave Bolotsky, Founder of Uncommon Goods, on balancing people, planet and profit

2023-09-1930:29

Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships

Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships

2023-09-0530:19

Chloe Wen, Content Creator, on working with brands, building an engaged audience, and maintaining a long-term vision for content

Chloe Wen, Content Creator, on working with brands, building an engaged audience, and maintaining a long-term vision for content

2023-08-2239:01

Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market

Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market

2023-04-2531:36

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence

Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence

thepartnershipeconomy@gmail.com (David A. Yovanno and Todd Crawford)