Why core values matter for founders isn’t just a philosophical question—it’s a strategic necessity. In this episode of the Build Your Business Podcast, Matt and Chris Reynolds break down how your personal values shape your business, influence hiring, drive decision-making, and define company culture. You'll learn how to discover your real—not aspirational—core values, and how to use them as a compass for long-term success.

If you’re a founder, entrepreneur, or business owner, this episode will help you lead with integrity, focus, and clarity—especially in chaotic or high-stakes situations. Whether you’re just starting your company or leading a mature team, defining your core values is a must.

✅ What You’ll Learn

• Why core values matter for founders (and what happens if you skip them)

• How to identify your authentic values using practical, repeatable exercises

• Why core values beat goals when it comes to long-term success

• How to align your team around a values-driven culture

• How to use values as a filter for hiring, strategy, and leadership decisions
  
  

⏰ Timestamps

00:00 – Intro: From Fear to Freedom
01:10 – Why Core Values Aren’t Just Posters
04:26 – The Standard Bearer: A Metaphor for Values
11:04 – Core Value Conflicts & Communication Expectations
17:48 – Listing Attributes: A Self-Awareness Exercise
26:57 – From Attributes to Core Values
34:05 – Use the Tools You Have: Nature, Nurture, & Personality
39:02 – Still Stuck? Try the Sticky Note Exercise
42:25 – Barbell Logic’s Core Values: Growth, Connection, Consistency
48:18 – Prioritize Your Core Values for the Year
55:15 – Recap & Practical Implementation

🔖 Hashtags

#CoreValues #BuildYourBusiness #StartupLeadership #FounderAdvice #EntrepreneurMindset #BusinessStrategy #TeamCulture #BusinessGrowth #MattReynolds #TurnKeyCoach

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX 

Matt's Links

• Website: https://ryanmattreynolds.com/
• Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:

• LinkedIn: https://www.linkedin.com/in/chrismreynolds/