Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field

Ep#5 Planning for Effective Outcomes: The Creative Relationship, with Greg Hahn and James Hurman

Ep#3 Planning for Effective Outcomes: Metrics & Measurement with Harry Davies

Ep#2 Planning for Effective Outcomes: "Performance vs. Brand" with Tom Roach & Claire Strickett

How Johnnie Walker's "Keep Walking" has been reinvented

Introduction to our “Planning for Effective Outcomes" series

How Shake Shack's strategy elevated "quality" beyond the obvious

Why Edelman thinks "Trust" should be the ultimate metric

Dan Wieden dies at 77

Classics Episode: 1960's VW "Think Small" campaign from DDB

Liquid Death: the water brand that thinks like a beer

James Hurman on start-ups/VCs and their dangerous skepticism of brand

Classics Episode: 2000's Citibank "Live Richly"

Classics Episode: 1962's AVIS "We Try Harder"

7-Eleven on rebuilding when the idea of convenience has changed

Uncle Ben’s masterclass in renaming and D&I strategy “We're all Original Recipes”

How to turn a brand perceived as cheap into one considered awesome

Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”

The New York Times' Truth Campaign with Droga5, New York

Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin