Why Forgetting Is Your Best Sales Enablement Tool
Description
Training isn’t the same as skill change. This episode explains why forgetting is an essential step in skill formation and how to use spaced repetition and retrieval practice to turn classroom content into sustained seller behavior.
What we cover
The science behind forgetting and why it’s useful for learning.
How spaced repetition differs from one-off roleplay and slide decks.
A lightweight weekly cadence (10–15 minutes) for reps, managers, and enablement teams.
Examples of prompts, micro-practices, and evaluation metrics you can adopt immediately.
Pitfalls to avoid (overloading reps, confusing recall with mastery).
Who should listen
Sales enablement leads, sales managers, learning & development partners, and revenue leaders who want measurable skill change—not just attendance.
Action steps (do these after listening)
Schedule one 10–15 minute spaced-repetition touchpoint for next week.
Convert one training outcome into a single retrieval prompt.
Join Enablement Insiders to practice the routine live and get templates: https://bit.ly/Join-EI
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