Why Isn’t International SEO Integrated Across Teams

Update: 2025-03-04

Description

In this episode, Bill Scully and Bill Hunt dive into the messy, real-world challenge of weaving international SEO into an organization’s effectiveness. They chat about how teams need to stop working in isolation and start talking to each other—because when they don’t, things fall apart. Drawing from Adam Gent’s piece on Conway’s Law in SEO, they unpack how a company’s structure can make or break its digital game plan.

They also tackle the user experience side of things, stressing that it’s not just about keywords anymore—international quirks and cross-team teamwork matter just as much. From wrangling web effectiveness to making sure the development process doesn’t drop the ball, they argue for a shake-up in how SEO gets done. It’s about building bridges between people who don’t usually chat, getting everyone clued in, and pushing for workflows that actually work. Think less old-school SEO tunnel vision, more big-picture web wins.

____________________________________________

Hosts: Bill Hunt and Bill Scully

Full show notes https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-26-why-isnt-international-seo-integrated-across-teams/

Conway's Law in SEO by Adam Gent - https://newsletter.theseosprint.com/p/conways-law-in-seo

Why is SEO not more integrated by Bill Hunt - https://www.back-azimuth.com/why-is-seo-not-more-integrated/

___________________________________________

Looking for more episodes like these?

Check out our main YouTube channel: https://www.youtube.com/@InternationalWebMastery

Or visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/

____________________________________________

Join our Facebook Group:

► Public - https://www.facebook.com/groups/1097711877977484/