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Tired of pretty charts that don’t change your strategy? We go straight at the hard truth: social media is evolving from follower-first tactics to value-first systems, and the winners are those who align a crisp ICP with content that solves real problems at scale. Emeric Ernoult is the Founder and CEO of Agorapulse, a serial entrepreneur with two decades of experience in social media and SaaS and breaks down how brands can prove impact, not just activity, and why AI is the lever that turns expertise into consistent output across formats.

We dig into the new playbook for 2025: narrow your audience, clarify the problem you solve, and let AI help you repeat your best ideas in fresh ways. From short videos and carousels to text posts and long-form explainers, the goal is a content spine that compounds trust. We talk practical moves like transforming raw transcripts into standout explainers, building a studio in your pocket, and using agentic workflows that shift you from doing tasks to approving smart recommendations.

Analytics gets a reboot too. Instead of handing your boss a PDF full of colors, use AI to extract what worked, what didn’t, and what to try next. We cover how small teams can operate like pros with a smart inbox, suggested replies, prioritization by sentiment and urgency, and reporting that actually prescribes action. Emeric also shares a peek at the 2026 roadmap: LinkedIn-first thought leadership for B2B, then expanding to visuals and video, all grounded in sharply defined use cases and personas.

If you care about making social media drive pipeline, retention, and brand equity, this conversation gives you a clear path forward—less noise, more signal, and a toolkit that scales quality without burning out your team. Subscribe, share with a teammate who runs social, and leave a review telling us the one insight you’re acting on this week.

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