On the roof of Amazon’s Santa Barbara campus ahead of the Palm Tree Music Festival, eero Executive Vice President Mark Sieglock highlights why reliable connectivity is now core to modern hospitality. Sieglock has been with eero for ten years, joining before its first product launch in 2016. Since then, eero has expanded to tens of millions of homes and businesses in 28 countries while staying focused on consistent, secure coverage.

Interview Takeaways:

• Connectivity That Meets Operators Where They Are – Mark Sieglock and the eero team focus on making networking simple, reliable, and approachable for everyone. Their “grandma test,” where Sieglock’s grandmother successfully set up four eero devices in twenty minutes, reflects the company’s commitment to usability. And for operators who want more control, eero offers the ability to manage their network hands on with the same intuitive, easy-to-navigate user experience.


• Technology Built for the Realities of Restaurants and Hospitality – From early deployments with Delfina Restaurant Group to recent work with Five Guys and hotels, eero has seen firsthand how complex and high-pressure restaurant environments are. Multiple wifi segments, sensitive POS systems, and delivery integrations all depend on stable connectivity.


• Keeping Businesses Online When It Matters Most – Outages disrupt service, online orders, payment processing, and guest experience. eero Signal, the new cellular backup device, was created to eliminate those moments. If a primary internet connection fails, Signal takes over instantly and keeps the entire network running.

Episode Links:

• eero: https://eero.com/ 


• Mark Sieglock LinkedIn: https://www.linkedin.com/in/mark-sieglock


• Palm Tree Music Festival: https://palmtreemusicfestival.com/


• Delfina Restaurant Group In San Francisco: https://www.delfinasf.com/


• How eero and F3 Tech powered reliable, high-speed wifi across the Palm Tree Music Festival: https://www.youtube.com/watch?v=rdOVVEsjZ0c

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