Why Should We Care About Employer Branding with Georgiana Ghiciuc and Konstanty Sliwowski
Description
Perception is everything they say so how do we set perception in recruitment?
In past episodes we have explored the importance of your hiring process and the impact it has on a candidates perception, in fact, the markets perception of you as an employer. We have also looked at how data can be used to improve the candidate experience and dived into the importance of mission, vision, and values in hiring as well as how team culture should be part of hiring. Today I want to put all of this into perspective and hopefully bring these elements together for our listeners by exploring how all of these elements are essential in terms of your employer brand both for new hires as well as existing staff.
In this episode I speak with Georgiana Ghiciuc, PhD, an entrepreneur, CEO, marketing consultant and employer branding expert.
We discuss:
1. What really is employer branding?
2. Why does employer branding matter and how does it impact our business bottom line?
3. How does employer brand impact retention?
4. How you can use hiring to improve your employer brand?
And much much more!
Follow Konstanty Sliwowski on LinkedIn https://www.linkedin.com/in/sliwowskik/
For more insights check out www.schoolofhiring.com and www.caissarecruitment.com/blog
United States
