DiscoverThe Science of SellingWhy Spend the Money?
Why Spend the Money?

Why Spend the Money?

Update: 2021-04-201
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In the first of this two part series we discuss how to leverage the positive outcomes you deliver to buyers to answer and obtain commitment to Why #6, Why Spend the Money. 

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Why Spend the Money?

Why Spend the Money?

David Hoffeld & Carl Paulson