When we're selling or struggling to sell our products, we easily get caught up on all of the reasons why someone should buy from us.  We're passionate about our product and we believe it's the best solution.  But, we aren't going to win every sale and that's okay.  But why do we sometimes lose sales?  How often do we ask ourselves why someone wouldn't buy from us?  It's possible that by asking that question, you can revolutionize the growth of your business because you'll find the right customers faster by removing the barriers to sales that you may have inadvertently put up.

Resources for this week's podcast are the SMB Marketing Blueprint - a free 7-day email course designed to help small and medium-sized business owners or leaders understand various marketing channels and their relevance to their target audience. The course aims to provide tools and resources to build a marketing blueprint, focusing on the personas of the marketing channels and the buying process.