Why You're Struggling with the Easy Stuff as a Founder
Update: 2025-10-16
Description
Today, we talk about why you struggle so much with easy, seemingly straightforward tasks as a founder. You probably assume this is a productivity problem, but it's actually a nervous system problem - you've maxed out your Risk Threshold. We talk about how to navigate that and build a startup while being a human. Also, I'm writing a book!
00:30 - Brian’s Writing a Book
02:34 - Why Easy Stuff is Hard
05:02 - Your Risk Threshold
07:15 - The Riskiness Equation
11:27 - Why This Is So Bad and What To Do
14:14 - The End
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