Most of us have been taught that business strategy is something fixed. You make a plan, set the goals, and stick to it no matter what. In this gentle yet grounded episode of Soulful Strategies™, Kathleen Amy invites you to see strategy differently, as something that evolves as you do. She explores why your business strategy needs to shift with the literal seasons, the emotional seasons, and the changing seasons of your business, rather than holding you in place when life is asking for something new.

Moving through seasons of building, maintenance, and deep rest, Kathleen shares how each one calls for a different approach to planning, capacity, and visibility. Instead of forcing yourself to uphold a plan that no longer fits, she encourages you to meet yourself where you are, honour your energy, and let your strategy become a companion instead of a cage. This is sustainable strategy for soulful business and creative entrepreneurship, rooted in honesty and self-worth, not urgency.

Kathleen also shares a simple reflection practice you can return to weekly or seasonally to stay in tune with your current chapter: asking yourself, “What season am I in right now?” From there, you can re-align your goals, boundaries, and support so your business identity and strategy continue to evolve with you, holding you with depth, care, and long-term sustainability.

TIMESTAMPS

00:00 Embracing Seasonal Business Strategies

02:37 Understanding the Nature of Strategy

05:17 The Importance of Seasonal Adaptation

IN THIS EPISODE, YOU’LL LEARN

Why your business strategy is allowed to change with the different seasons of your life and work

How to treat strategy as a companion, not a cage, that walks alongside you as you grow

The difference between seasons of building, maintenance, and rest in your business

How seasonal strategy helps you honour your capacity and prevent burnout

A simple reflection question to help you regularly realign your strategy with your current season

ADDITIONAL RESOURCES

FREE Messaging Guide: https://kathleenamy.com.au/messaging-audit-checklist

Offerings that help you Build & Breathe: https://kathleenamy.com.au/offerings

Musings blog: https://kathleenamy.com.au/blog/

CONNECT & FOLLOW KATHLEEN

Instagram: https://www.instagram.com/kathleenamy.virtual

Website: https://kathleenamy.com.au

TikTok: https://www.tiktok.com/@kathleenamy.virtual

YouTube: https://www.youtube.com/@kathleenamy.virtual

WHO THIS PODCAST IS FOR

Soulful Strategies™ is crafted for intuitive, heart-led business owners who want to blend practical strategy and structure with soul. Each episode offers grounded support, creative structure, and intentional guidance for those building sustainable, aligned businesses that honour both their energy and their vision. Episodes are released seasonally, typically fortnightly on Wednesdays.

DISCLAIMER

The views, information, and opinions expressed in Soulful Strategies™ with Kathleen Amy are for general informational purposes only and are not intended as professional advice.

Read the full disclaimer: https://kathleenamy.com.au/podcast-disclaimer