Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.

In this episode…

Are your Facebook ads underperforming and not meeting your return on ad spend expectations? Many business owners face the same challenges: pumping money into ads and expecting instant wins. But is the real issue with your targeting, messaging, or something deeper?

According to Jason Smith, a seasoned expert in paid social advertising, the biggest issue is often unrealistic expectations. He explains that many brands expect ads to generate immediate revenue without fully understanding the complexity behind the platform. He highlights how poor testing practices and misaligned audience segmentation lead to wasted ad spend and low engagement. The key to success, Jason emphasizes, lies in deeply understanding your customers’ journey and tailoring creative to meet them where they are. With testing, segmentation, and realistic timelines, ad performance can improve significantly.

In this episode of Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Chad Franzen of Rise25, to discuss why Facebook ads underperform and how to fix them. Jason discusses common misconceptions about ad spend, the dangers of audience overlap, and how vanity metrics can mislead decision-making. He also provides insights into media efficiency, ad copy, and when you should hire an agency.