DiscoverLiquid Assets: A Beverage Industry PodcastWhy are so many young men quitting alcohol?
Why are so many young men quitting alcohol?

Why are so many young men quitting alcohol?

Update: 2025-05-30
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Young people are drinking less, but virtually all those declines are driven by men. If they do consume alcohol, men drink twice as much as women. In this episode, we speculate on what could be changing in the culture and in the lives of young men that is pushing them away from alcohol. 

 

Link to our report on Gen Z drinking habits: Click here.

 

 

Want to sign up for our written research? Have a question, qualm or story to tell, reach out via email: Bourcard.Nesin@Rabobank.com

 

Check out the rest of our written research:  Rabobank.com/knowledge

Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.

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Why are so many young men quitting alcohol?

Why are so many young men quitting alcohol?